General Tire Becomes Presenting Sponsor of ARCA's Season-Opening Daytona Race

"Lucas Oil 200 Driven by General Tire” set for February 13 at 4:30pm EST. General Tire is building on its new partnership as the Official Tire of the ARCA Racing Series Presented by Menards and will become the presenting sponsor of the upcoming ARCA season-opening race at the "World Center of Racing."

The race scheduled for February 13 at the legendary Daytona International Speedway will now be known as the "Lucas Oil 200 Driven by General Tire." This 80-lap, 200-mile event kicks off SPEEDWEEKS® at Daytona, the first of two races on Saturday night, Feb. 13. Following the Lucas Oil 200 Driven by General Tire, the stars of the NASCAR Sprint Cup Series will take center stage with the Sprint Unlimited. Both races will be the first stock car events at the facility since the completion of the DAYTONA Rising project, $400 million renovation that transformed the speedway into the world's first motorsports stadium.

“For us to be a part of stock car history at the legendary Daytona International Speedway is beyond words. We are truly excited and honored to partner with the track and join our great friends at Lucas Oil in support of the ARCA Racing Series.” said Travis Roffler, director of marketing for General Tire.

“We are excited to have General Tire serve as a presenting sponsor,” Daytona International Speedway President Joie Chitwood III said. “The Lucas Oil 200 Driven by General Tire as well as the Sprint Unlimited will deliver an exciting racing doubleheader for fans who will be experiencing the new amenities in the motorsports stadium following the $400 million DAYTONA Rising redevelopment project.”

“It’s very appropriate for the on track racing debut of General Tire in the ARCA Racing Series presented by Menards to coincide with the inauguration of the amazing DAYTONA Rising project,” said ARCA President Ron Drager. “It’s an honor and a privilege to race at Daytona, as it has been for ARCA since 1964, and our entire series looks forward to the 2016 Lucas Oil 200 Driven by General Tire.”

The multi-year agreement will make General Tire a Promotional Partner of Daytona International Speedway. Branding for the 100-year old tire company will be visible at the pre-race stage, the flag stand and in victory lane. General Tire plans to announce additional ARCA Racing Series entitlements in the coming week.

The Automobile Racing Club of America (ARCA) is among the leading auto racing sanctioning bodies in the country. Founded in 1953 by John and Mildred Marcum, the organization administers more than 100 events each year in multiple racing series, including the ARCA Racing Series presented by Menards, the ARCA/CRA Super Series, the ARCA Truck Series and the ARCA Midwest Tour, plus weekly racing at Toledo and Flat Rock Speedways.

For 100 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs. General Tire is a proud supporter of ARCA; Best in the Desert Racing Series; Major League Fishing; King of the Cage; Lucas Oil – Off Road Racing Series, Late Model Dirt Series, Pro Pulling League, Modified Series, Drag Boat Racing Series and ASCS Sprint Car Dirt Series; Expedition Overland; FreestyleMx.com Tour; Zero One Odyssey; and Spec Tire of JeepSpeed. Team GT supports athletes: CJ Hutchins, Jim Beaver, Jeff Proctor, Chase Motorsports, Doug Fortin, Jim Riley, Camburg Racing, Lee Banning Sr., Bryan Folks, Jerett Brooks, Carl Renezeder and Stan Shelton.

Continental develops intelligent technologies for transporting people and their goods. As a reliable partner, the international automotive supplier, tire manufacturer, and industrial partner provides sustainable, safe, comfortable, individual, and affordable solutions. In 2014, the corporation generated sales of approximately €34.5 billion with its five divisions, Chassis & Safety, Interior, Powertrain, Tire, and ContiTech. Continental currently employs more than 208,000 people in 53 countries.

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