WAYCROSS, GA (July 23, 2014) - The Lucas Oil Late Model Dirt Series and famed promoter Carl Short are pleased to announce the title and presenting sponsors of the 34th Annual Dirt Track World Championship. The Optima Batteries DTWC - Presented by NAPA Auto Parts will once again take place at Portsmouth Raceway Park in Portsmouth, Ohio on October 16th through 18th. The three day event is the final event for the Lucas Oil Late Model Dirt Series 2014 season and will conclude with the 100-lap $50,000 to win feature event on Saturday night October 18th.
Optima Batteries with corporate offices in Milwaukee, WI, has a 40-year history of technological innovation and engineering. OPTIMA® products offer unstoppable power for extreme enthusiasts and others who require the ultimate in power source batteries. Optima batteries were the first high-performance AGM automotive batteries in existence and revolutionized the industry with the unique SPIRALCELL TECHNOLOGY®.
Optima Batteries has been a Team Lucas Partner for several years and the title sponsor of the Optima Batteries Hard Charger Award on the Lucas Oil Late Model Dirt Series for the past two years. Optima Batteries has increased their involvement with the Late Model Dirt Series this year and is excited about the opportunity to title sponsor the prestigious Dirt Track World Championship. As the title sponsor of the season finale, Optima Batteries looks to increase their brand in this market and gain new customers both from racers and the race fans. To learn more about Optima Batteries, visit their website at www.optimabatteries.com. Optima batteries can also be found on the social media sites www.facebook.com/optimabatteries and on twitter at www.twitter.com/optimabatteries.
The Lucas Oil Late Model Dirt Series is also please to announce that NAPA Auto Parts has signed on as the Presenting Sponsor of this year's Dirt Track World Championship. NAPA Auto Parts, with over 85 years of existence, has 6,100 stores nationwide and 64 strategically located distribution centers serving all 50 states. NAPA Auto Parts has the most extensive inventory in the industry and helps you find the exact part you need. To learn more about NAPA Auto Parts visit their website at www.napaonline.com. NAPA can also be found on the social media pages www.facebook.com/NAPAKNOWHOW and on twitter at www.twitter.com/NAPAKNOWHOW.
"We are excited to have two great companies involved with the DTWC this year. Optima Batteries has been a Team Lucas Partner for several years and has seen the value with the Late Model Dirt Series. Becoming the title sponsor of the DTWC and the season finale gives Optima Batteries a huge presence in our sport of Dirt Late Model Racing and fits their demographics and target audience. In addition, having NAPA Auto Parts come on board as the presenting sponsor just gives the entire event credibility and increased exposure nationally by having such a well known brand associated with the event. We are thrilled to have two great partners for our season finale and look forward to working with everyone at Optima Batteries and NAPA", stated Ritchie Lewis, Director, Lucas Oil Late Model Dirt Series.
Activities for the 34th Annual Optima Batteries Dirt Track World Championship - Presented by NAPA Auto Parts will get underway on Thursday, October 16th with Modified Qualifying, Heat Races and Consolation races. On Friday, October 17th the Lucas Oil Late Model Dirt Series will take to the track for Hot-Laps, Miller Welders Time Trials and Heat Races. Also on Friday night there will be a Non-Qualifiers race for the Modifieds. Then on Saturday, October 18th the schedule will include the Lucas Oil Late Model Dirt Series B-Mains, the Modified Feature event, the $3,000 to Win DirtonDirt.com Jim Dunn Memorial Non-Qualifiers race and the $50,000 to win/$2,000 to start DTWC 100-lap feature.
To purchase tickets for this event visit www.dirttrackworldchampionship.net/tickets.htm or call 740-858-6661. To learn more about the event go to www.dirttrackworldchampionship.net or visit the track website at www.portsraceway.com. If you have any questions, contact the DTWC office at (740) 858-6661 or you can email Carl Short at This email address is being protected from spambots. You need JavaScript enabled to view it. or call at (865) 945-3423 or (865) 712-9303.
For the latest breaking news about the Lucas Oil Late Model Dirt Series, including the 2014 tour schedule, TV schedule, drivers, sponsors and all the information about the series visit the official website at: www.lucasdirt.com.
Follow the Lucas Oil Late Model Dirt Series on the social media outlets at www.facebook.com/lucasdirt and https://twitter.com/lucasdirt
Track Information
Portsmouth Raceway Park Track Phone #: (740) 354-3278 or Office - (740) 858-6661 Promoter: Donna Rayburn - (740) 259-3408 / (740) 821-1161 Location: 25648 State Route 73, West Portsmouth, OH 45663 Website: www.portsraceway.com
Event Purse
Dirt Track World Championship Purse:
1. $50,000, 2. $15,000, 3. $10,000, 4. $7,000, 5. $5,000, 6. $3,500, 7. $3,200, 8. $3,000, 9. $2,800, 10. $2,500, 11. $2,450, 12. $2,400, 13. $2,350, 14. $2,300, 15. $2,250, 16. $2,200, 17. $2,150, 18. $2,100, 19. $2,075, 20. $2,060, 21. $2,050, 22. $2,040, 23. $2,030, 24. $2,020, 25. $2,010, 26. $2,000.
DirtonDirt.com Jim Dunn Memorial Non Qualifiers Race:
1. $3,000, 2. $1,500, 3. $1,250, 4. $1,000, 5. $900, 6. $800, 7. $750, 8. $700, 9. $650, 10. $600, 11. 500, 12. $400, 13. $350, 14. $300, 15. $250, 16. $200, 17. $200, 18. $200, 19. $200, 20. $200, 21. $200, 22. $200, 23. $200, 24. $200, 25. $200, 26. $200. About Lucas Oil Late Model Dirt Series
Founded in 2005, the Lucas Oil Late Model Dirt Series is the nations' premier dirt late model sanctioning organization. In 2014 the LOLMDS will sanctions 47 events in 19 states. The series is owned by the parent company Lucas Oil Products Inc. and receives national exposure through a TV package filmed, produced and edited by Lucas Oil Production Studios. LOLMDS events will be broadcasted on four TV Networks in 2014 including CBS, NBC Sports, CBS Sports Network and MAVTV American Real Network. For more information about the Lucas Oil Late Model Dirt Series visit the official website at www.Lucasdirt.com.
About MAVTV American Real Network
MAVTV was founded in 2002 by four former Showtime Networks executives and was originally geared towards a male dominated audience. In 2011, Lucas Oil Products, an automotive lubricant manufacturer with a history in television production, purchased MAVTV. Lucas Oil was eager to employ the same growth strategies to transform MAVTV into a premier cable network that it employed to grow the lubricants business. MAVTV aims to become a broader scoped network, geared towards the modern American family. Lucas Oil is investing in programming, an updated on-air look, and increased production quality, all to add more value to the viewer experience. MAVTV is an acronym that stands for Movies, Action and Variety. MAVTV brings you plenty of never-before-seen high definition exclusives, including Comedy, Movies, Action Sports, Adventure and More, all in fantastic HD detail. MAVTV is no ordinary television network. It's a 24/7, high-definition entertainment extravaganza, featuring everything from blockbuster films, high octane motorsports, MMA fighting, gaming, gut busting comedy, original reality shows and scripted dramas. Learn more about MAVTV American Real go to www.mavtv.com.
About Protect The Harvest
The animal rights movement in America, led by the Humane Society of the United States (HSUS), has evolved into a wealthy and successful attack group determined to end the consumption of meat, threaten consumer access to affordable food, eliminate hunting, outlaw rodeos and circuses, and even ban animal ownership (including pets) altogether.Protect The Harvest was created to fight back and defend American families, farmers, sportsmen and animal owners from the growing threat posed by the radical animal rights movement. We believe Americans deserve the truth. These radical groups are intent on restricting the abilities of our food producers who already face the significant challenge of feeding a growing world population. It's our mission to ensure that American farmers are able to meet that challenge so that consumers at home and abroad have access to safe, affordable and healthy food. To learn more go to www.ProtectTheHarvest.com.
About Lucas Oil Products
Founded in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products, Inc. has established itself as one of the fastest-growing lubrication product lines in the consumer automotive aftermarket, featuring a line of engine oils, greases, gear lubes, problem-solving additives, and car-care products. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil has established itself as a worldwide leader in the lubrication industry. Motorsports has always been part of the Lucas Oil culture and the cornerstone of the company's marketing strategy. Such passion for motorsports has inspired Lucas Oil to sponsor many race teams, events and series at all levels, including, NHRA, IRL, ASCS, NASCAR, IHRA and many more. Lucas Oil has also taken ownership and operational control of a number of high profile racing properties, such as: Lucas Oil Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling League, Lucas Oil Late Model Dirt Series, Lucas Oil Modified Series, Lucas Oil Speedway in Wheatland, MO. and the Lucas Oil I-10 Speedway in Blythe, CA.
In 2007 Lucas Oil founded its own production house, Lucas Oil Production Studios, dedicated to producing high action motorsports television. Currently Lucas Oil Production Studios produces over 300 hours of original programming for networks such as CBS, CBS Sports, NBC Sports and MAVTV. More information about Lucas Oil Products, Inc. visit the company website at www.lucasoil.com.
