Corona, CA: (February 10, 2014) GEICO, one of the nation's leading automotive insurers is continuing its "Presenting Sponsorship" agreement with Team Lucas through 2014. The pact will showcase GEICO insurance policy benefits before large audiences at more than 300 motorsports events across the USA.
Team Lucas is a dynamic, one-of-a-kind "grass roots" advertising and marketing platform created by Lucas Oil that reaches hundreds of millions of consumers a year. Many of these events are televised nationally resulting in hundreds of hours of additional network coverage. For 2014, Team Lucas events will include the Lucas Oil Off Road Racing Series presented by GEICO, Lucas Oil Late Model Dirt Series, Lucas Oil Pro Pulling League, Lucas Oil Modified Series presented by Loan Mart, Lucas Oil Drag Boat Series, Lucas Oil Speedway, Lucas Oil AMA Championship Motocross and the Lucas Oil Stadium in Indianapolis.
GEICO is a wholly-owned subsidiary of Berkshire Hathaway serving more than 12 million policy holders via 27,000 employees around the country. The company insures more than 20 million vehicles in America, and also has specialty insurance policies for motorcycles, RVs, ATVs and marine vehicles popular with motorsports participants, fans and enthusiasts. In addition, the now-iconic GEICO Gecko is one of the advertising world's most memorable characters, and has also made many appearances at Lucas Oil motorsports events around the USA.
Vince Giampietro, Senior Manager, Experiential Marketing and Brand Management, said "Our Presenting Sponsorship partnership with Team Lucas is mutually beneficial and allows GEICO to reach deep into the heartland of America. Grass roots events such as Pro Pulling, the Lucas Oil Off Road Racing Series and Lucas Oil Modified series reach our target market and provide solid tangible results backed by extensively-researched data recaps. The program is unique, inventive and, most important for us, it really works."
Bob Patison, Executive Vice President of Lucas Oil, said: "For the past five years GEICO has played an important role in the expansion of Team Lucas and we are very pleased to have renewed our association through 2014. Team Lucas reaches the most awesome, loyal race fans in America as a result of more than two decades of planning and extensive market research. There is a direct correlation between the huge branding success and raw sales growth Lucas Oil has experienced over the past 20 years and its involvement with such partners as GEICO in grassroots motorsports, especially through our Team Lucas program."
Lucas Oil is a world leader in high-performance lubricants and problem-solving additives. Its television production arm, Lucas Oil Studios, maintains its own high-definition production studio and generates more than 300 hours of programming for CBS, CBS Sports, NBC, NBC Sports and the Lucas-owned MAVTV American Real Network.
