NHRA, through its partnership with Greenlight International Limited, has reached an agreement for FOX Sports Australia Pty Limited to televise programming of NHRA Mello Yello Drag Racing Series events.
FOX Sports Australia will televise one hour shows that provide coverage of the exciting moments from each NHRA Mello Yello Series race that airs on FOX Sports 1. FOX Sports Australia also will have access to all the previous events from the 2016 season.
“We know all our fans in Australia have been anxious to see our new television coverage on FOX Sports, and we’re happy to provide that now through this agreement,’’ said NHRA president Peter Clifford. “We have so many loyal fans in Australia, so being able to expand our international coverage to the continent is extremely important to us.”
NHRA Top Fuel driver Richie Crampton, who hails from Adelaide in South Australia, was thrilled to learn that all his fans Down Under can see him race.
“This is the best news I’ve heard all week,’’ Crampton said. “All my mates will be excited. It’s hard to match the fans here in the U.S., but Aussies are about as close as you can get. They love drag racing just like Americans do. This is top-shelf stuff, and it will help a lot of sponsors, too.”
Greenlight International Limited, the largest syndicator of international motorsport television rights in the world, entered into a multiyear exclusive agreement to represent NHRA’s international television rights across the globe. Australia is a major addition to NHRA’s international television coverage.
“We know how passionate our NHRA fans are in Australia,’’ said Ken Adelson, NHRA vice president, executive producer & chief content officer. “We’re happy we can provide this programming to help them follow and enjoy all our events.”
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA J&A Service Pro Mod Drag Racing Series. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers the NHRA Jr. Street program for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. In addition, NHRA owns and operates five racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; National Trail Raceway in Ohio; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on Facebook, YouTube, Instagram and Twitter.
